About
Tyler McCollough is a former law enforcement officer turned content creator, photographer, and competitive shooter. After a short time in law enforcement, he transitioned into building a career centered around storytelling, performance, and purpose within the firearms and tactical community. As a USPSA competitor and firearms educator, he is committed to supporting the Second Amendment and promoting responsible training and proficiency, both shooting and medical. Through collaborations with leading industry brands, Tyler, also known as @ShotInFrame , brings creative visions to life producing high-end visual content that bridges real-world experience with authentic representation, helping companies tell their story and connect with their audience. Furthering his own education in both the medical, tactical and competitive shooting world.
On here, you’ll find a mix of training tips, gear showcases, and behind-the-scenes from my life as a USPSA competitor. My goal is to not just post content, but to build real connections with people who share the same drive for growth, focus, and staying prepared.
If you’re into shooting sports, training, gear setups, or just enjoy authentic content, you’re in the right place. Let’s connect, learn from each other, and keep pushing forward.
Partners
Ammo² is a subscription-based ammunition management service designed to keep shooters consistently stocked and range-ready without the hassle of bulk purchasing. By selecting your preferred calibers and budget, Ammo² automatically builds and ships your ammo inventory over time, storing it securely until you're ready for delivery. It’s a smart, flexible solution for training, preparedness, and maintaining a steady supply without large upfront costs.
Ammo² offers a streamlined way to stay prepared by turning ammunition into a managed, on-demand resource rather than a last-minute purchase. Users can customize their plan based on shooting habits, allowing rounds to accumulate over time and be shipped when needed. Whether you're training regularly, stocking up for the long term, or simply avoiding market fluctuations, Ammo² provides a reliable and controlled approach to keeping your ammo supply consistent and ready.
Sahara Dry Grip Spray is a premium grip-enhancing spray designed to help shooters maintain a confident, secure hold in any condition. Using advanced nano-engineered super-hydrophobic modified silica, Sahara Dry repels sweat and moisture while absorbing skin oils to keep hands dry and friction high, without sticky residues or chalky powder.
Ideal for action shooting, range sessions, and competition environments where sweaty palms can affect control, it’s safe for use on skin and equipment surfaces and dries quickly into an invisible, clean finish. It’s a mess-free alternative to traditional chalk or resin, helping you stay focused and in control under pressure.
Wiley X offers some of the most trusted protective eyewear for shooting sports, combining military-grade durability with sport-ready comfort and visual performance. Founded by a U.S. veteran and engineered to meet or exceed the ANSI Z87.1+ impact safety standard, Wiley X glasses and goggles provide high-velocity, high-mass protection that shields your eyes from flying debris, ricochets, and recoil-occurring hazards on the range.
Designed with features like anti-fog coatings, adjustable nose pieces, and polarized or clear ballistic lenses, Wiley X eyewear enhances contrast and clarity while ensuring a secure fit during dynamic shooting activities.
Whether for competitive matches, tactical training, or range practice, Wiley X delivers rugged protection and optical precision that serious shooters rely on.
Desert Plunge delivers a no-nonsense approach to cold therapy with high-quality, at-home cold plunge systems designed for real recovery, mental resilience, and daily performance. Built with durability and simplicity in mind, these tubs provide a fully submersive, full-body plunge experience, allowing users to immerse up to the chin for maximum physiological benefit.
Unlike traditional ice baths, Desert Plunge systems utilize powerful chillers to maintain consistent low temperatures, no ice required, making them a reliable, low-maintenance solution for year-round use.
Driven by a mission to improve mental health and overall well-being, the brand focuses on creating affordable, high-performance cold plunge systems that help reduce inflammation, accelerate recovery, and sharpen mental clarity.
From athletes and tactical professionals to everyday individuals seeking discipline and recovery, Desert Plunge is built for those who want to push limits, reset their body, and take control of their mindset, one plunge at a time.
LOK Grips delivers premium handgun grips engineered for maximum control, durability, and performance. Made in the USA, their products are designed to perform in real-world conditions—whether on the range, in competition, or for everyday carry.
Using high-quality materials like G10, aluminum, and brass, LOK Grips offers a variety of textures and profiles that allow shooters to dial in their setup for improved grip, recoil control, and overall handling.
More than just an upgrade, LOK Grips enhances how your firearm feels and performs—giving you a secure, consistent hold when it matters most.