About
Tyler McCollough is a creator, photographer, and competitive shooter. After a short time in law enforcement, he transitioned into building a career centered around storytelling, performance, and purpose within the firearms, competitive and tactical community. As a USPSA competitor and firearms educator, he is committed to supporting the Second Amendment and promoting responsible training and proficiency, both shooting and medical. Furthering his own education in both the medical, tactical and competitive shooting world.
Through collaborations with leading industry brands, Tyler, also known as @ShotInFrame , brings creative visions to life producing high-end visual content that bridges real-world experience with authentic representation, helping companies, business owners and creators tell their story and connect with their audience.
Every client, brand, product, and event has a story worth telling. Tyler works closely with each client to create high-quality imagery that not only looks professional but authentically represents who they are, what they offer, and the message they want to share. From the initial concept discussion to the final delivered images, Tyler takes the time to understand each client's vision, audience, and goals, ensuring every photograph serves a purpose.
Whether capturing a product launch, documenting a special event, highlighting a brand, showcasing a lifestyle, or creating impactful marketing content, Tyler focuses on bringing creative ideas to life through compelling visual storytelling. His goal is to create imagery that stands out, connects with viewers, and leaves a lasting impression. By combining creativity, technical expertise, and collaboration, Tyler helps clients elevate their brand and make a powerful visual impact.
If you’re in the creative space, shooting sports, training, gear setups, or just enjoy authentic content, you’re in the right place. Let’s connect, learn from each other, and keep pushing forward.
Partners
AmmoSquared is an Ammunition Reserve Platform designed to give gun owners a simpler, more consistent way to build and manage their ammunition supply over time. Founded in Idaho in 2015, AmmoSquared allows members to choose their calibers, establish a budget, and automatically accumulate ammunition rather than relying on large one-time purchases. Purchased ammunition can be securely stored in climate-controlled facilities until the member is ready to have it shipped.
Built around preparedness, flexibility, and convenience, AmmoSquared gives members control over how much they purchase, how often they purchase it, and when their ammunition is delivered. Members can adjust their plans, exchange between calibers, pause purchases, and establish automatic shipping triggers, all without membership fees, minimum purchase requirements, or long-term commitments. The result is a modern approach to maintaining an ammunition reserve while spreading purchases out over time and keeping ammunition available when it's needed.
Discount link: click here
Discount code: Shotinframe
Dark Angel Medical is a veteran-owned and operated provider of tactical medical equipment and emergency medical training, built around the principle of “simplicity under stress.” The company specializes in trauma kits, Individual First Aid Kits (IFAKs), and life-saving medical equipment designed to remain practical and accessible when every second matters.
Serving military personnel, law enforcement, first responders, and responsible civilians, Dark Angel Medical combines dependable equipment with the knowledge needed to use it effectively. Through purpose-built medical kits and hands-on training, the company helps individuals become better prepared to respond to traumatic injuries and emergencies when professional medical care may not be immediately available.
Discount code: Shotinframe
Sahara Dry Grip Spray is a premium grip-enhancing spray designed to help shooters maintain a confident, secure hold in any condition. Using advanced nano-engineered super-hydrophobic modified silica, Sahara Dry repels sweat and moisture while absorbing skin oils to keep hands dry and friction high, without sticky residues or chalky powder.
Ideal for action shooting, range sessions, and competition environments where sweaty palms can affect control, it’s safe for use on skin and equipment surfaces and dries quickly into an invisible, clean finish. It’s a mess-free alternative to traditional chalk or resin, helping you stay focused and in control under pressure.
Discount code: Shotinframe
Desert Plunge delivers a no-nonsense approach to cold therapy with high-quality, at-home cold plunge systems designed for real recovery, mental resilience, and daily performance. Built with durability and simplicity in mind, these tubs provide a fully submersive, full-body plunge experience, allowing users to immerse up to the chin for maximum physiological benefit.
Unlike traditional ice baths, Desert Plunge systems utilize powerful chillers to maintain consistent low temperatures, no ice required, making them a reliable, low-maintenance solution for year-round use.
Driven by a mission to improve mental health and overall well-being, the brand focuses on creating affordable, high-performance cold plunge systems that help reduce inflammation, accelerate recovery, and sharpen mental clarity.
From athletes and tactical professionals to everyday individuals seeking discipline and recovery, Desert Plunge is built for those who want to push limits, reset their body, and take control of their mindset, one plunge at a time.
Discount code: Shotinframe
LOK Grips delivers premium handgun grips engineered for maximum control, durability, and performance. Made in the USA, their products are designed to perform in real-world conditions—whether on the range, in competition, or for everyday carry.
Using high-quality materials like G10, aluminum, and brass, LOK Grips offers a variety of textures and profiles that allow shooters to dial in their setup for improved grip, recoil control, and overall handling.
More than just an upgrade, LOK Grips enhances how your firearm feels and performs—giving you a secure, consistent hold when it matters most.